MarketCentral, your companion for limitless online business success!
What is SEO or Search Engine Optimization, and How Can It Help Your Business?
view-point-marketcentral

Think of this example: you want to buy a bicycle. When you decide to purchase it online, you go immediately to Google, Safari or any other “search engine.” When you type in “buy bicycle”, some advertisements and websites show up.

view-point-marketcentral

As a customer, you will click a website that shows in the first page of these results. As a cycle making company, the higher the company’s website is above their competition, the more the customers and orders they get.

In today’s world, Search Engine Optimization is of very high importance. A business needs to rank their website above that of their competition to increase customers, number of orders, and even brand awareness. Search Engine Optimization, or SEO, is a practice by which your website content is “optimized” to help your business appear on the top of search results.

Now how do you perform good SEO?
  1. The first step is to create a website. Your products are going to be more findable, and your customers are going to discover you more if you have a good website. Create a website with a platform that provides easy customization features and has in-built SEO tools. MarketCentral is one such platform.
  2. On-Page SEO vs Off Page SEO.
    • On-page SEO means everything that is there on your website. From your About Us section, to your product description, design elements, page links etc., everything that sits on your page contributes to ranking your website.
    • Off-Page SEO refers to website promotion done outside your website. This includes all your social media posts, email marketing, QR code promotions, external links etc. with which you promote your website. Off-page SEO also contributes to the ranking of your website.
  3. Do keyword research. This is the most important part of understanding and using SEO. Keywords are words which are relevant to your business. For example, a bicycle company might use words such as: cycle, road bikes, hybrid cycles, mountain bikes, e-bikes, stationary bike etc. By creating a list of keywords most relevant to your business, you can understand how customers might be searching for products similar to yours. By using these words on your website, you can greatly increase how much traffic your site gets.
  4. Make sure your website is mobile friendly. In today’s world, over 50% of traffic comes from mobile devices. Google and other search engines perform “mobile first indexing” which means that it ranks websites basis how well they perform on mobile. When you create a website with MarketCentral, your website will automatically be mobile-friendly.
  5. Have proper titles and content. It is very important to describe what your website contains. Use clean, proper headlines and descriptions about your business. They should clearly say what sort of products or services you sell. This will lead to more people clicking on your website when they see it in the search results.

SEO is one of the most important priorities in online marketing. It is the way in which customers discover your website. With a good SEO strategy, you can improve your revenue and increase customers in no time.

On MarketCentral, you can choose your SEO keywords and add important website information – all while you create your perfect business website. We’ve made SEO simple to help your website rank higher. Register Now to get started.

Also read:

MarketCentral will bring you interesting business stories and Small Business news every week through ViewPoint. Let us know what you think about this article at support@marketcentral.in. For more, you can follow our social media handles below:

Instagram: marketcentral

Facebook: marketcentral

LinkedIN: marketcentral

Popular Articles
view-point-marketcentral

Get Online, Grow Big: Digital-First Small Businesses Are Prepared for The Future

view-point-marketcentral

The New GST Scheme: How Will It Impact Your Online Business?

view-point-marketcentral

In the News: MSME Credit Card, post-Covid revival, and new schemes for small businesses

view-point-marketcentral

How MSMEs Can Grow And Achieve Greater Independence

view-point-marketcentral

Transport and Logistics Challenges Faced By MSMEs

view-point-marketcentral

The Importance of Digitizing Supply Chains for MSMEs

view-point-marketcentral

How MSMEs Can Grow Sustainably With Three 'R's

view-point-marketcentral

The Importance of Sustainable Growth for Businesses

view-point-marketcentral

4 Customer Retention Strategies for MSMEs

view-point-marketcentral

Customer Retention

view-point-marketcentral

MSME Day 2022

view-point-marketcentral

What is Your Target Market? - Part Two

view-point-marketcentral

What is Your Target Market? - Part One

view-point-marketcentral

9 Ways to Make Your Business Data Safe and Secure Onlines

view-point-marketcentral

9 Ways to Make Your Business Data Safe and Secure Onlines

view-point-marketcentral

Why Automating Your Business Operations Can Make Your Business Smarter and More Efficient

view-point-marketcentral

8 Effective Ways to Drive Traffic to Your Website

view-point-marketcentral

5 Ways to Keep Your Online Business Growing

view-point-marketcentral

What is SEO or Search Engine Optimization, and How Can It Help Your Business?

view-point-marketcentral

6 Tips for Marketing Your Business During Festivals.

view-point-marketcentral

Branding for Small Business - What is It, and How to Do It.

view-point-marketcentral

What is branding and why do small businesses require it?

view-point-marketcentral

Women Entrepreneurship and Women-led MSMEs: Schemes and Benefits PART Two

view-point-marketcentral

Women Entrepreneurship and Women-led MSMEs: Schemes and Benefits PART ONE

view-point-marketcentral

Go Digital, Go Secure: What Does This Mean for MSMEs?

view-point-marketcentral

What is Social Commerce and How Can it Help MSMEs?

view-point-marketcentral

How to implement ISO 9001 for Your Small Business?

view-point-marketcentral

Why is an ISO Certification Important for Your Business?

view-point-marketcentral

Updating Your Financial Operations Can Save Your Business Lakhs of Rupees!

view-point-marketcentral

Keeping Your Business Safe Online: The MarketCentral Way

view-point-marketcentral

Best-Time-for-MSMEs-to-start-digital-marketing

view-point-marketcentral

The MSME Tech Upgradation Scheme: What Does it Mean?

view-point-marketcentral

5 Ways to Protect Your Data and Build a Secure Online Business

view-point-marketcentral

Customer Experience: 3 Ways for B2B Businesses to Stand Out from the Crowd

view-point-marketcentral

Diwali 2021: 3 Trends in Online Business, E-commerce Inflation, and More

view-point-marketcentral

4 Steps To Guide Your Business-to-Business (B2B) Enterprise Towards eCommerce Success

view-point-marketcentral

What The Facebook, WhatsApp Outage Can Teach Small and Medium Indian Businesses

view-point-marketcentral

E-Commerce Market in India to reach $350 Billion by 2030: What Will This Mean for SMBs?

view-point-marketcentral

50 Lakh MSMEs Have Registered on Udayam portal. Enroll your business today.

view-point-marketcentral

3 Recent Schemes and Funds for MSMEs and What They Mean

view-point-marketcentral

E-Commerce Market in India to reach $350 Billion by 2030: What Will This Mean for SMBs?

view-point-marketcentral

Amul, Parle Among Businesses That Has Cut Supplies to Udaan

view-point-marketcentral

Covid-19 Second Wave: What Can Small and Medium Businesses (SMBs) Learn From It?

view-point-marketcentral

Amazon is Opening Physical Stores. What Does it Mean for Small Businesses?